• Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot

    Updated: 2012-01-31 21:11:53
    . Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Matt Cutts Convinces Some South Korean Govt . Websites To Stop Blocking Googlebot Jan 31, 2012 at 4:11pm ET by Matt McGee Tweet Matt Cutts , international diplomat That might be the more appropriate title for Google’s chief spam . cop According to the Wall Street Journal Cutts is in South Korea this week and , in a presentation Monday night for about 80 government officials , webmasters , lawyers and journalists , managed to singlehandedly convince some government reps to let Googlebot crawl and index their . websites One of those in the audience was Kang Min-koo , a senior judge in the Seoul High Court . When he saw the

  • Yandex Extends Map Capabilities To 4 More Continents

    Updated: 2012-01-31 21:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Technology Yandex Extends Map Capabilities To 4 More Continents by Thom Craver January 31, 2012 Comments Yandex , the leading search engine in Russia , has expanded its mapping capabilities by purchasing a license for digital maps from NAVTEQ , the leading location provider service . In yet another move expanding their worldwide search services , Yandex has purchased a license for highly detailed maps of Europe , North America , Australia , and developed countries in Asia to expand their Yandex.Maps . product The maps are licensed to show intercity motorways and highways , urban traffic networks , streets , and buildings . Previously , Yandex provided little mapping services

  • SPONSOR MESSAGE: Social Marketing for Search Marketers

    Updated: 2012-01-31 20:00:50
    : Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member SPONSOR MESSAGE : Social Marketing for Search Marketers Jan 31, 2012 at 3:00pm ET by Search Engine Land Tweet Facebook , Twitter , LinkedIn and YouTube best practices This white paper : discusses Three strategies for maximizing Twitter’s impact on SEO Tips for Facebook ads , events , groups and places Common principles between social and search marketing Download now Related : Topics Sponsor Messages About The : Author Search Engine Land is a news and information site covering search engine marketing , searching issues and the search engine industry . Special site announcements and occasional sponsor messages are posted

  • Zendesk Announces Availability in Google Chrome Web Store

    Updated: 2012-01-31 19:15:26
    Search Engine Journal Home About Us Contribute News SEO Tools Social Link Building PPC Advertise You are here : Home News Zendesk Announces Availability in Google Chrome Web Store Zendesk Announces Availability in Google Chrome Web Store January 31, 2012 By Melissa Fach Leave a Comment Tweet Zendesk , the cloud-based help desk technology behind Groupon and Zappos , announced today its availability in the Google Chrome Web Store Zendesk has two offerings on the Google Chrome Web Store . The first is the Zendesk Activity Stream that displays recent customer service activity on the computer desktop when new inquiries come in . Agents never have to miss customer service requests even if they are not working in their browser and this feature is available in multiple languages . The second

  • U.S. Mobile Ad Spending Forecast to Exceed $2.6 Billion in 2012

    Updated: 2012-01-31 19:00:00
    . SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Mobile U.S . Mobile Ad Spending Forecast to Exceed 2.6 Billion in 2012 by John Rampton January 31, 2012 Comments Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business , mobile ad spending is expected to grow past 2.6 billion in 2012 according to eMarketer Mobile ad spending has been nearly doubling over the past couple years each and every year and this year is expected to follow . suit EMarketer estimates mobile advertising spending in the U.S . was around 1.45 billion in 2011. This represents an 89 percent climb from 2010 with an estimates spending in the mobile space of 769.6 million . This year , the U.S .

  • Need a Cheat Sheet for Socal Media?

    Updated: 2012-01-31 18:30:40
    Search Engine Journal Home About Us Contribute News SEO Tools Social Link Building PPC Advertise You are here : Home Infographics Need a Cheat Sheet for Socal Media Need a Cheat Sheet for Socal Media January 31, 2012 By Melissa Fach Leave a Comment Tweet Well , Flowtown made a fantastic one and we want to share it with you . Now obviously many of us do not need this cheat sheet , but there are plenty of people that do Like clients and parents . I have emailed this to many this morning . I also like the representation of audience sizes for clients . So take a peak at the infographic below and enjoy and email to those people that keep asking you what this is” or that is” and what this means” Filed Under : Infographics Written : By Melissa Fach Sarasota SEO Services seoaware Melissa is the

  • Facebook IPO: Social Hype or Sound Investment

    Updated: 2012-01-31 18:00:36
    : Search Engine Journal Home About Us Contribute News SEO Tools Social Link Building PPC Advertise You are here : Home News Facebook IPO : Social Hype or Sound Investment Facebook IPO : Social Hype or Sound Investment January 31, 2012 By David Angotti Leave a Comment Tweet As early as tomorrow , Facebook is expected to file paperwork for an initial public offering IPO The social media giant is reportedly hoping to raise 10 billion on a valuation of 100 . billion According to many experts , Facebook’s revenue , which eMarketer estimates was approximately 4.4 billion last year , is not high enough to warrant a 100 billion valuation . Kathleen Smith , the principal at Renaissance Capital , said the following regarding the : IPO Facebook’s expected valuation of as much as 100 billion , or

  • Twitter Actions Receive Seesaw Reactions

    Updated: 2012-01-31 17:12:06
    Search Engine Journal Home About Us Contribute News SEO Tools Social Link Building PPC Advertise You are here : Home Social Media Twitter Actions Receive Seesaw Reactions Twitter Actions Receive Seesaw Reactions January 31, 2012 By Todd Bailey 1 Comment Tweet Twitter announced changes in its privacy policies , which immediately raised concerns for freedom activists in addition to writers and reporters in other lands , who feel their ability to share stories , some that may be seen as controversial’ by respective governments and authority figures , will be limited . The reaction comes at a sensitive time for most who want to maintain online freedoms , only a week after the wake of the recent SOPA PIPA . debacles To compound the concern , Google recently announced a shift in its brand’s

  • Google+ Growing Your Social Network: Quantity vs. Quality

    Updated: 2012-01-31 17:02:39
    , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Search Social Google+ Growing Your Social Network : Quantity vs . Quality Jan 31, 2012 at 12:02pm ET by Aaron Friedman Tweet There is an ongoing discussion trying to better understand what Google+ brings to the table . Recently , the stats were released that Google+ now has 90M users and about 60 log in every day Will Google+ ever be that Facebook killer” that everyone keeps speculating That has yet to be demonstrated . My hunch is that it won’t . Not because it can’t , but because I am not convinced that was ever the goal of . Google+ Recent algorithm changes , namely Google your world support what I am

  • Pass Options for SMX West – Sessions, Networking and More

    Updated: 2012-01-31 17:01:12
    , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Pass Options for SMX West Sessions , Networking and More Jan 31, 2012 at 12:01pm ET by Search Engine Land Tweet Search Marketing Expo SMX West kicks off February 28 at the San Jose Convention Center . With nearly 60 educational sessions and keynotes , multiple networking activities and presentations from leading solutions providers , you’ll leave a more informed , effective and inspired internet . marketer SMX West offers flexible pass options to fit your needs , budget and schedule . Which pass is your match Keep reading , and then register today to secure your . spot The Comprehensive SMX Experience All Access Pass

  • 12 Steps To Optimize A Webpage For Organic Keywords

    Updated: 2012-01-31 16:27:52
    Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Keywords Content 12 Steps To Optimize A Webpage For Organic Keywords Jan 31, 2012 at 11:27am ET by George Aspland Tweet In this article , I’ll outline the steps I take to optimize a webpage to try to improve organic search results both increase rankings and improve click-throughs from the search . listings If you’ve been following along in this series , we covered the first steps in the previous two . articles 1. Choose The Keywords To Focus On In Organic Keywords : The First Step In Search Engine Optimization I covered how to use Google analytics to choose the organic keyword phrases to focus on first in your

  • Link Building Tool Review: WordTracker Link Builder

    Updated: 2012-01-31 15:58:32
    : Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Link Week Link Building Tool Review : WordTracker Link Builder Jan 31, 2012 at 10:58am ET by Debra Mastaler Tweet This week’s tool review focuses on the Link Builder toolset from  Wordtracker Wordtracker has been around since 1998 and is most widely known as a keyword research . tool In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link building efforts . Based in London , the Wordtracker staff is an international bunch , hailing from England , France , Italy , India , Australia and Ireland . To prove this , CMO Ken McGaffin jokingly pointed : out I’m

  • 3 Essential Features For Multinational Content Delivery

    Updated: 2012-01-31 15:41:06
    : Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Multinational Search 3 Essential Features For Multinational Content Delivery Jan 31, 2012 at 10:41am ET by Chris Liversidge Tweet Most multinational sites will serve content via a Content Delivery Network CDN But not all CDNs are equal : what should you look for to get the best bang for your buck in Search Engine Result Pages SERPs across the globe Since Google’s Caffeine update to its server infrastructure back in June 2010, Google has stepped up the importance of page load speed to its core algorithm . But page load speed has always been important to Google in providing a good searcher experience for Google .

  • Report: Search Ad Spend To Rise 27% In 2012

    Updated: 2012-01-31 15:35:53
    : Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Report : Search Ad Spend To Rise 27 In 2012 Jan 31, 2012 at 10:35am ET by Barry Schwartz Tweet eMarketer study says that search ad spend is expected to grow 27 from 2011 to 2012, up from 15.36 billion to 19.51 billion . And by 2016, it is expected to reach almost 30 billion . annually Google will also retain dominate share of the search ad spend with 77.9 share , up from 74.4 share in 2011. By 2014, Google’s search ad share is expected to grow to almost 80 marketshare . Microsoft is expected to grow from 7 share in 2011 to 8.7 share in 2014. While Yahoo is expected to drop from 6.7 share in 2011 to only 3 share in 2014.

  • The Ultimate Guide To Enterprise SEO: 25 Things To Know Before You Take The Plunge

    Updated: 2012-01-31 14:02:57
    : Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member Column : Enterprise SEO The Ultimate Guide To Enterprise SEO : 25 Things To Know Before You Take The Plunge Jan 31, 2012 at 9:02am ET by Brian Provost Tweet Enterprise Search Engine Optimization SEO is not rocket science . In fact , it is not even as faceted as many other sectors of SEO in which practitioners have to perform many more nuanced SEO tasks and often by themselves So why is Enterprise SEO so underserved and why do so few large organizations embrace it properly Because Enterprise SEO is much more like Supply Chain Management than it is . Marketing As an executive considering investing in an Enterprise SEO

  • How To Get Hired At A Top SEO Agency Part 3: Rocking The Interview

    Updated: 2012-01-31 14:00:14
    : Search Engine Journal Home About Us Contribute News SEO Tools Social Link Building PPC Advertise You are here : Home SEO How To Get Hired At A Top SEO Agency Part 3 : Rocking The Interview How To Get Hired At A Top SEO Agency Part 3 : Rocking The Interview January 31, 2012 By Benjamin Beck 5 Comments Tweet You did it You got an interview at the SEO agency of your dreams Since you’ve started reading this series you now know the main things they are looking for in a SEO you’ve mastered the SEO skills that most are lacking and now you just need to nail the interview . A big fear for most people being interviewed is getting stumped by the questions they . ask Well fear no longer We asked our panel of SEO experts what questions they ask the most when interviewing people for SEO . positions

  • 3 Keys to Optimizing Your PPC Campaign Structure

    Updated: 2012-01-31 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home PPC 3 Keys to Optimizing Your PPC Campaign Structure by Jason Tabeling January 31, 2012 Comments Campaign structure remains woefully undervalued . When you have the right campaign structure , Google will reward you with a better quality score . You'll also be rewarded through improved downstream . results Campaign structure optimization is critical . Let's look at the three main areas you should focus on when creating the structure of your . account Improve Your Relevancy Search engines want to see tightly themed ad groups . This means that your keywords are all related , and they match your ad copy and landing page . messages For example , if you're selling motor oil , you would

  • BlueGlass Aquires Voltier Digital

    Updated: 2012-01-31 13:33:58
    Search Engine Journal Home About Us Contribute News SEO Tools Social Link Building PPC Advertise You are here : Home News BlueGlass Aquires Voltier Digital BlueGlass Aquires Voltier Digital January 31, 2012 By Melissa Fach Leave a Comment Tweet When asked about this acquisition Chris Winfield said , I have known and worked with the team at Voltier for about 4 years that’s actually 28 in Internet time and I have always been so impressed by what they come up with . They are some of the most creative and inventive people I have ever known . They fit the BlueGlass mold’ perfectly and we really wanted them to become a part of our team . With a little persistence , we were able to make it happen . 8221 BlueGlass which formed in 2010, has been acquiring several key people that may play into the

  • Digital Asset Management Strategies to Grow Your Audience

    Updated: 2012-01-31 00:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home SEO Digital Asset Management Strategies to Grow Your Audience by Terry Van Horne January 31, 2012 Comments Did you ever notice that a lot of the work done by so-called digital marketing optimizers is less about optimization of content and more about strategies to leverage content and find new niche audiences Perhaps it's time to give this role a new label that best describes this position : digital asset . management Yes , there is a bit of optimization of videos , news , and images to get them into Google's search results and videos ranking higher on YouTube . But for the most part there is very little optimization of content and a whole lot of strategy and research to pick the

  • SearchCap: The Day In Search, January 30, 2012

    Updated: 2012-01-30 21:59:14
    : , Home Members Only All News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here All E-Solutions Spotlights : Featured Member Login Be A Member SearchCap : The Day In Search , January 30, 2012 Jan 30, 2012 at 4:59pm ET by Barry Schwartz Tweet Below is what happened in search today , as reported on Search Engine Land and from other places across the . web From Search Engine : Land Yandex Joins Bing , Yahoo In Using Nokia-Navteq Map Data Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage around the world : Yandex has purchased a license for digital maps supplied by the leading global location content provider , NAVTEQ . These digital maps will be used in the development

  • Google Responds to Privacy Policy Backlash: Don't Log In

    Updated: 2012-01-30 21:30:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Companies Google Responds to Privacy Policy Backlash : Don't Log In by ClickZ January 30, 2012 Comments Google was on the hot seat as online privacy concerns swirled in Washington , D.C . where the Data Privacy Day event was held last Thursday . A group of lawmakers sent Google CEO Larry Page a letter requesting responses to several detailed questions about changes the company made to its privacy policies on January 24. Google last week announced that starting March 1, more than 60 privacy policies associated with its various platforms and services will be boiled down to one simpler policy . Through the consolidation , cross-platform data tracking that already exists for Google

  • AdWords Performance Grader Tool Touts More Accurate PPC Data Reports

    Updated: 2012-01-30 20:30:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home PPC AdWords Performance Grader Tool Touts More Accurate PPC Data Reports by Miranda Miller January 30, 2012 Comments In the six months since their AdWords Performance Grader launched , Wordstream has noticed a troubling trend , said founder and CTO Larry Kim . They're finding that search marketers optimize PPC accounts far less than self-reported , with prevalent low account . activity When the tool launched last August , Kim had explained , We've witnessed how many hands-on marketers have not yet mastered fundamental best practices of PPC ad campaigns . We built this free tool to provide advertisers with an easy to digest snapshot of how their ad campaigns are performing and to

  • SEMRush to Add Google AdSense Advertiser Report

    Updated: 2012-01-30 19:30:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Technology SEMRush to Add Google AdSense Advertiser Report by Miranda Miller January 30, 2012 Comments SEMRush will officially launch their new AdSense Advertiser Report as part of their SEO toolkit on Feb . 1. The report offers downloadable data on AdSense publishers as well as metrics for individual text ads . The feature can be used to check out your own site or a competitor . Our readers can preview the new feature before the launch see instructions below The AdSense report shows the number of unique impressions , number of days seen , date last seen , and average position per publisher . In the Text Ads section , marketers can see the peak number of publishers running the ad

  • AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

    Updated: 2012-01-30 19:00:56
    , Search Engine Journal Home About Us Contribute News SEO Tools Social Link Building PPC Advertise You are here : Home PPC AdWords , Plus Your World 7 Examples of How SPYW Could Impact SEM AdWords , Plus Your World 7 Examples of How SPYW Could Impact SEM January 30, 2012 By Glenn Gabe 5 Comments Tweet When Google+ first hit the scene this past summer , I couldn’t help but think about how the fledgling social network could eventually be monetized by Google . I do a lot of SEM work and know how powerful Google’s AdWords platform is , as well as how much revenue it generates for Google . The AdWords platform generates approximately 97 of Google’s revenue each year . Therefore , you knew it was only a matter of time before Google began to leverage Google+ to drive more paid search . revenue

  • Twitter Offers Enhanced Profiles to Advertisers Spending $25K+

    Updated: 2012-01-30 18:30:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Social Twitter Offers Enhanced Profiles to Advertisers Spending 25K+ by Miranda Miller January 30, 2012 Comments Twitter's brand pages are about to become a lot more common . Advertisers with more than 25,000 in active orders are now eligible for the enhanced profiles . An email from a Twitter ad exec obtained by Ad Age lists the release date as Wednesday , February 1. Back in December , Twitter announced their brand page program alongside their new user interface . At the time , they were offering the enhanced company profiles to a select group of 21 of their top advertisers , rumored to have spent more than 2 million per year each on Twitter advertising including Promoted Tweets

  • Why These 3 Ranking Factors Matter (but Nobody Seems to Care About)

    Updated: 2012-01-30 17:00:39
    Search Engine Journal Home About Us Contribute News SEO Tools Social Link Building PPC Advertise You are here : Home SEO Why These 3 Ranking Factors Matter but Nobody Seems to Care About Why These 3 Ranking Factors Matter but Nobody Seems to Care About January 30, 2012 By Neil Patel 10 Comments Tweet While factors like local relevance , link building and trust seem to get all the attention these days , there are some ranking factors that you need to learn how to use effectively if you want to become a top-notch . SEO The following ranking factors have proven to be equally important to the other factors . In fact , learn how to leverage these factors with the other factors and you will become one powerful SEO building sites that generate lots of hard search traffic for you and your .

  • How to Harmonize Google+ With Your Other Social Platforms

    Updated: 2012-01-30 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home SEO How to Harmonize Google+ With Your Other Social Platforms by Guillaume Bouchard January 30, 2012 Comments Image Credit : Venture Beat Google's Search Plus Your World is the most recent and arguably most significant change the search engine behemoth has made to search yet . In the old days old a couple of weeks ago search results could be based on say , keyword relevancy , page authority , and social signals With Search Plus , the nature of search , relevancy and ranking is transforming Search Plus essentially aggregates data from your Google+ network when you're signed in and delivers personalized results from your Google+ network which get bumped up to the top of your search

  • How to Benefit from Google’s Search Plus

    Updated: 2012-01-30 13:16:51
    The integration of social search data is nothing new for Google, but with the release of Google’s new Search Plus Your World (SPYW and also known as Search+) search engine experts and journalists have been raising alarms over privacy and search relevance. Are there new factors for businesses to take into account now that Search+ has become the default search setting for Google?

  • Twitter Censorship: Necessary Evil or War on Freedom of Speech

    Updated: 2012-01-30 13:00:27
    : Search Engine Journal Home About Us Contribute News SEO Tools Social Link Building PPC Advertise You are here : Home News Twitter Censorship : Necessary Evil or War on Freedom of Speech Twitter Censorship : Necessary Evil or War on Freedom of Speech January 30, 2012 By David Angotti 6 Comments Tweet In a blog post late last week , Twitter announced plans to begin censoring users’ tweets within certain countries . The censorship policy , which the company has stated is reactive only , will not filter tweets before they appear on Twitter . Instead , after Twitter receives what they view as a valid and applicable legal request concerning a specific tweet that has already been published , they will then make that tweet unavailable to users within specific . countries Twitter said the

  • Extreme Couponing: Searching for the Deals

    Updated: 2012-01-30 00:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Industry Extreme Couponing : Searching for the Deals by Eli Goodman January 30, 2012 Comments Growing up I will always remember our family's Sunday paper routine : Dad would immediately open up the bundle and take out the sports section , I would jockey with my brother for the comics , and Mom would furiously attack the coupons with her . scissors Although this may be a familiar childhood scene for most of you , couponing has evolved far beyond the Sunday paper . Coupons used to pretty much exist in one form : paper . Whether you got them from the newspaper , direct mail , magazines , or from your kids' school fundraisers , you were in possession of a physical . coupon Nowadays

  • Reach and Frequency: SEO Secret to Brand Building on Google?

    Updated: 2012-01-29 16:00:00
    : SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home SEO Reach and Frequency : SEO Secret to Brand Building on Google by Mark Jackson January 29, 2012 Comments For those of us who have been in search engine optimization SEO for a number of years , we can recall the days when SEO efforts were measured by a ranking report , alone . That is to say , you might pick your top 50 keywords , dump these into a rank checker , run a report monthly , and determine whether these 50 keywords moved up successfully or fell in the search . rankings SEO Evolution We evolved . : We Incorporated reports on link building . efforts Started to incorporate increases in natural organic search traffic from our web analytics . reports Started breaking out

  • Search Engine News Jan 29: Google+ is Everywhere!

    Updated: 2012-01-29 14:00:18
    Here are some of the search related articles we have found interesting lately.

  • Social Media News Jan 29

    Updated: 2012-01-29 13:57:06
    Up to date stories on social media and social networking from around the web.

  • Search Engine Marketing News Jan 29

    Updated: 2012-01-29 13:52:38
    More stories from the world of search engine optimization and marketing.

  • Greatest Super Bowl Commercials Ever & 2012 Ad Preview

    Updated: 2012-01-29 13:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Video Greatest Super Bowl Commercials Ever 2012 Ad Preview by Greg Jarboe January 29, 2012 Comments Unruly Media has just unveiled a new viral video chart of the greatest Super Bowl commercials of all time The social video advertising experts at Unruly have also created a second viral video chart of top Super Bowl ads of 2012 Both charts have arrived just in time for marketers and advertisers as well as New England Patriots fans and New York Giants supporters to get ready for the big game . Almost 90 percent of those who watch the game are either looking forward to watching the ads 59 percent or enjoy watching the ads 30 percent according to a study by Harris Interactive In fact ,

  • Largest Snowflake Ever Observed in Google Doodle

    Updated: 2012-01-28 20:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Companies Largest Snowflake Ever Observed in Google Doodle by Danny Goodwin January 28, 2012 Comments The largest snowflake ever observed in the world supposedly appeared 125 years ago today in Fort Keogh , Montana . A Google Doodle today prominently features a giant snowflake and leads searchers to discover more about this Guinness World . record The Doodle features a cow grazing in snow-covered ground . Over a few seconds , the giant snowflake descends , sending birds flying to avoid being crushed , and slightly drawing the interest of the cow once the flake lands , shaking the animated logo . The snowflake become the second o in Google's logo , joining a leafless tree as the G

  • Google Driverless Cars ‘Shockingly’ Safe & Efficient [Infographic]

    Updated: 2012-01-28 19:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Technology Google Driverless Cars ‘Shockingly†Safe Efficient Infographic by Miranda Miller January 28, 2012 Comments Google's driverless cars are shockingly safe , says a Bellevue , Washington insurance company , with only two crashes on record and both with a human at the wheel . Driver error , intoxication , and other human factors contribute to about 93 percent of all car . crashes Still , the day we'll have robotic cars drive us to work or school , or maybe home from a party after having a bit too much fun , could be a way off yet . Aptus Insurance compiled a forward-looking infographic to demonstrate the potential effects of the Google driverless car program hitting the

  • QR Marketing Evolving Rapidly [Study]

    Updated: 2012-01-28 17:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Mobile QR Marketing Evolving Rapidly Study by ClickZ January 28, 2012 Comments Rapid adoption of QR codes and other action codes is only part of the story in a new study . More important is the way that marketers are learning to use them more . effectively Nellymoser Inc . released a study of all 2011 issues of the top 100 U.S . magazines . It found that advertising drove the 439 percent increase in action codes from January through December . In January , there were seven advertising codes for each editorial code . By September , the ratio was nearly 25:1. In the beginning of the year , it was really very much an experiment , says Roger Matus , Nellymoser executive vice president

  • Twitter Buys Startup Dasient to Fight Malicious Advertising

    Updated: 2012-01-28 14:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Social Twitter Buys Startup Dasient to Fight Malicious Advertising by ClickZ January 28, 2012 Comments Twitter has acquired security startup Dasient , which describes itself as an anti-malware vendor for large enterprises in the financial services , media , and online sectors . Its technology will be housed within Twitter's revenue engineering team , which suggests its primary purpose will be to identify malicious ads submitted through the company's nascent self-serve ad platform before they go . live In 2010, the company released a service that scanned for malicious ads for instance the kind that forced downloads on unsuspecting users . The buyers of these ads often present

  • Tablet, E-Reader Ownership Doubled Over Holidays

    Updated: 2012-01-28 13:00:00
    , SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Mobile Tablet , E-Reader Ownership Doubled Over Holidays by ClickZ January 28, 2012 Comments When it comes to tablets and e-readers , American adults apparently feel it is better to receive than to shell out their own . cash After a slowdown in the fall of 2011, the share of adults who owned tablet computers or e-readers nearly doubled over the holidays , according to a new report from the Pew Internet and American Life Project . The findings strongly suggest last year's slowdown was caused at least in part by people who anticipated receiving one of the devices as holiday . gifts The percentage of adults in the United States who own tablets reached 19 percent in early January ,

  • Google Maps Adds Emergency Alerts

    Updated: 2012-01-27 17:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home Technology Google Maps Adds Emergency Alerts by John Rampton January 27, 2012 Comments Google has announced Google Public Alerts a platform designed to bring you relevant emergency alerts when you're searching on . Google If a major storm is headed your way , Google wants to be your go-to information source . The Google Crisis Response team wants to alert users about when a storm will strike , how bad will it be , and what resources are available to help in the current . situation Assuming you have cell service or Internet access during a major weather event , the emergency information will be available online with easy to use online tools . Google has teamed up with several

  • Con Artist Shares Inside Story of Google Pharmacy Ad Sting

    Updated: 2012-01-27 16:00:00
    SEO News Search Industry SEO PPC Analytics Social Local Mobile Video Companies Technology You are here : Home PPC Con Artist Shares Inside Story of Google Pharmacy Ad Sting by Miranda Miller January 27, 2012 Comments David Whitaker used his Rhode Island electronics equipment company , MixITforME.com , to scam customers and a credit card processing company out of up to 20 million in 2005. After accepting millions of dollars in orders for iPods and failing to fulfill many , Whitaker did what any reasonable person would do . he hired a private security detail , rented a private jet , and skipped . town It wasn't his first time at the rodeo . Whitaker had stolen his mother's credit card at 16 years old , to rent a private jet and take his girlfriend on a shopping spree . When he started

  • How Google Has Revolutionized the Way Consumers Save Money

    Updated: 2012-01-19 10:55:48
    Google has revolutionized the Internet in many ways and shopping is just one of them. The easiest thing to do when you want to buy something is to search that product on Google. That will allow you to view reviews of the product, compare prices from different stores and make the best choice.

  • The new Search Plus Your World feature will cause Google a lot of pain

    Updated: 2012-01-15 19:12:09
    This week Google started rolling outGoogle Search Plus Your World, which -- besides being the worst case of bad branding in a long time -- will cause Google a lot of problems. Searchers will go elsewhere and governments will complain. Here is why.

  • Search Engine News Wrap-up Jan 15

    Updated: 2012-01-15 13:50:28
    Here are the latest news from the world of search engines and Internet searching.

  • Search Engine Marketing Wrap-up Jan 15

    Updated: 2012-01-15 13:47:48
    Here are some of the posts and articles from the search engine marketing field we have found interesting lately.

  • Social Media Wrap-up Jan 15

    Updated: 2012-01-15 13:44:43
    The latest news and reflections from the world of social networking.

  • How To Get Ahead Of The Competition in Local Search

    Updated: 2012-01-13 08:52:09
    Why is local search considered so important, given the fact that local search drives only a small fraction of the entire traffic? Why do you hear small businesses spending a good amount of resources on optimizing their online store for local searches, instead of attracting a varied global audience? By Pandia Guest Writer Lior Levin [...]

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